S Shaped Bookcase Change Colour Of Pine Bookcase?

Change colour of pine bookcase? - s shaped bookcase

Hello
I bought a bookshelf Ebay - love the shape / size, but the color is too dark. The wood is pine and the grain of nearly (this is the right term? -) Can be many dark lines run together. If at the end of "wax" - no wax, as such, but a kind of stain or dye mate. I cleaned the top with LIBERON wax remover, but no change. Is it possible to return to natural wood? Or make a honey-colored light? I can not find anything on any website about this here, so I hope ...!!
Greetings and thank you